Sense and Sensibility

"Our customers are looking for a way to differentiate their products on store shelves and this type of packaging provides that differentiation. Our packaging also offers a competitive advantage over the competition, which is a strong benefit for our customers," Kellar said.

Let it breathe

Breathable packaging has been around for several years, but innovations in membrane technology are expanding the shelf life of fresh produce beyond what was thought possible. One kind of breathable packaging is Landec Corp.'s BreatheWay™.