RPA Welcomes Safeway as Certified Licensee

Supermarket giant Safeway has signed on as a licensee of the Recycled Paperboard Alliance’s new certified 100 percent recycled paperboard program.

The new certification program and revised trademarked symbol provide consumers a new level of assurance that the paperboard used in the packaging of the product they are purchasing has been verified as 100 percent recovered fiber.

The original RPA-100% trademarked symbol appears on billions of packages every year, and consumers have come to rely on it to know that a package has been produced using 100 percent recovered fiber.

Daniel Block, Safeway’s CPP, senior packaging engineer consumer brands, said, “It’s very important to Safeway that we can substantiate the claims we make on our packaging. This new certification program–which includes the certified symbol–is an excellent way to communicate that we’re committed to using environmentally-responsible packaging.”

Consumer research proves that use of recycled content and being able to recycle the package are key environmental considerations of consumers. A complete list of certified member mills producing certified 100 percent recycled paperboard is available on the RPA-100% web site. The new symbol began appearing on packaging in the fourth quarter of 2014.