RAKO Invests in Five HP Indigo WS6600 Digital Presses

CHICAGO—September 11, 2012—HP today announced that RAKO Etiketten purchased five new HP Indigo WS6600 digital presses to increase efficiency and productivity as it extends the benefits of digital label printing to a wider market.

With headquarters in Witzhave, near Hamburg, Germany, RAKO Etiketten is a leading supplier of labels and packaging and Europe’s largest producer of printed labels using digital offset reel-to-reel technology. The company is installing the new presses across three facilities in Germany to upgrade its current digital printing capabilities and take advantage of the HP Indigo WS6600’s benefits.

The HP Indigo WS6600 features the ILP (In-Line Priming) option, a custom-developed water-based primer that supports standard, untreated paper substrates. The ILP helps ensure faster turnaround times by eliminating the extra step of off-line substrate preparation, while also increasing flexibility and lowering cost.

“The new HP Indigo WS6600 presses are twice as fast as our existing installed models and easier to use. We can reduce our labor costs per label enormously while doubling our capacity,” said Roger Gehrke, manager of digital printing, RAKO Etiketten. “The new ability to use standard media as we do in our conventional offset and flexo printing presses is also a huge advantage, reducing inventory costs and overall material costs too.”

According to RAKO Etiketten, the new Enhanced Productivity Mode (EPM) functionality of the HP Indigo WS6600 helps achieve higher productivity for faster turnaround time on print jobs. EPM increases press throughput by 33 percent for most color jobs and by 25 percent when adding white ink.

“Using EPM—replacing black ink by simulating it with cyan, magenta and yellow—we will be able to print an extra 10 linear meters per minute,” explained Gehrke.

With a printing speed of up to 60 meters per minute (In 1 or 2 color mode) and the new EPM, the HP Indigo WS6600 digital press significantly extends the crossover point of digital versus conventional processes, enabling print service providers (PSPs) to increase flexibility, efficiency and profitability.

With brand owners increasingly reducing inventory costs and level of risk by ordering once a week rather than once a month, RAKO Etiketten has found low set-up times and minimal waste crucial for staying competitive. The investment in the new HP Indigo WS6600 Digital Presses is central to maintaining this position.

“Short runs are like a mantra that almost everyone follows today, and they have become root and branch of our whole operation. We are also seeing more and more variable data printing, especially in the pharmaceuticals industry with unique barcodes and data matrix codes identifying contents and source. It is absolutely essential that we can react in the shortest possible timeframe,” said Gehrke. “The speed and easy operation of the new presses give us the agility we need to keep meeting our customers’ changing demands.”

About RAKO Etiketten
Founded in 1969, RAKO Etiketten is one of the largest and most advanced producers of self-adhesive labels in Europe today. The company employs more than 1,400 people at sites in Europe, Asia and South Africa producing individual packaging solutions manufactured by flexo, letterpress, silkscreen, offset and digital offset, and gravure, as well as combinations of these printing processes.

Additional information is available at www.hp.com/go/gsb, on the HP Graphic Arts YouTube channel, www.youtube.com/hpgraphicarts, or through the HP Graphic Arts Twitter Feed, www.twitter.com/hpgraphicarts.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at www.hp.com.

Source: HP.