Print Buying Workshops Offered by IGI
MILWAUKEE—On June 23, 2009, the Institute for Graphics and Imaging (IGI) is offering two, half-day workshops, dealing with the print buying process. Margie Dana, a former print buyer who is widely acknowledged as the preeminent expert in the subject, will conduct the sessions. Margie is the founder of Print Buyers International, a professional association that caters to those who source print and other media.
SESSION ONE: 8:30 a.m. – Noon
This workshop will teach practicing print-buying professionals how to source print effectively in this very tough economy. Emphasis will be on gaining perspective on the current state of the U.S. print industry, including the many alternatives available to print buyers today. A review of the various printing processes—how they differ and which is appropriate for which project—will be part of this course. We will spend a lot of time on the current and most valuable resources for print buyers today, including web sites, events, books, online and analog publications, and thought leaders. This course is highly interactive. Participants should come with their questions for the instructor.
SESSION TWO: 1:00 – 4:30 p.m.
This course will help printers and other graphic arts services providers understand how today’s print buyers source print, compare printers, and carry out their print program strategies. We will discuss who is buying commercial print today, where they work, what else their jobs entail, and how their buying behaviors have changed in this down economy. Attendees will learn how to communicate with prospects and customers in ways that will build value into their business relationship, and how to effectively differentiate their firms in this crowded landscape. In a nutshell, this course will teach printers what’s on the minds of the typical print customer in 2009—and what their biggest challenges are.
For more information, visit www.printbuyersinternational.com.
Cost per session is $150* for Wisconsin Residents
$295 per session for out of state participants
*Wisconsin Department of Commerce Grant subsidized