PRIMIR Packaging Study Identifies Global Mega Trends
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• Frequent graphic changes;
• A proliferation of SKUs;
• Greatly expanded private labels;
• Best practices in printing required across the board; and,
• Better graphics and print quality in all sectors.
The increased use of private labels could lead to a promotional push for those labels to be perceived as “better than national brands.” In order to support this drive, packaging will have to be innovative (to match innovative national brand products being introduced).
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