PIA/GATF’s Digital Printing Council Membership Triples
According to Vinyard, a key contributor to the successful growth in membership has been the execution of a multi-media, cross-organizational campaign supported by the entire association. In addition to utilizing direct mail and email, the GAIN website, Management Portfolio magazine, and press released for communications; DCP is working directly with local PIA/GATF affiliates to promote this extensive offering to all members. Affiliates are adding information to their magazines, email blasts, and even phoning members to summarize the DPC offering and answer questions. “The affiliates continue to impress all of us,” she said. “They are instrumental in bringing PIA/GATF activities and work to members in a meaningful, grassroots way that members can relate to.”
- Companies:
- Digital Print
- People:
- Frank Romano
- Joanne Vinyard