PIA/GATF Adds Variable Data Consultant

PITTSBURGH, Pa.—PIA/GATF announced that Brad Lena has joined the organization as its primary consultant for digital and variable data printing. In this role, Lena will be responsible for helping member companies compete successfully in the burgeoning digital printing and variable data markets. He will provide assistance on strategy, as well as the specific aspects of client development, data capture and management, measurement and reporting, production and quality control, and print and mailing issues.