125 Years Young
Research suggests that people who live past the age of 100 do so partially because of fortunate genetics, but primarily because of favorable lifestyle choices. When companies achieve comparable levels of longevity, it could be said that a similar mix of factors helps them endure. One case in point is Keller Crescent, a Greensboro, N.C.-headquartered printer and converter of healthcare secondary packaging that is celebrating 125 years in the industry. For Keller Crescent, which currently enjoys a strong market presence in pressure-sensitive roll labels, package inserts and outserts, and folding cartons for the pharmaceutical, medical device, and healthcare packaged goods industries, longevity is a product of a solid financial and infrastructural foundation and, most significantly, a long history of smart strategic choices.