PACK EXPO Partners with the Snack Food Association
RESTON, Va.—In keeping with its customer-centric approach at PACK EXPO Las Vegas 2011 (September 26–28; Las Vegas Convention Center), PMMI announces The Baking and Snack Break lounge, the newest feature to debut at this fall’s show. The industry-specific lounge, developed by PACK EXPO, will be the meeting place for the baking and snack industry at North America’s largest packaging and processing event. This location will offer specialized opportunities for baking and snack professionals to connect with suppliers and partners, for even faster access to the solutions they seek.
A leading trade association for the snack industry, the Snack Food Association (SFA) will endorse The Baking and Snack Break lounge, and Kliklok-Woodman will be its first corporate sponsor.
The lounge will house an “Ask the Expert” resource center staffed by SFA, where attendees can expect to receive guidance from experts in the baking and snack industry on specific packaging- and processing-related challenges. In addition, a micro-site is being created which will include a connected community. This site will focus on baking and snack trends, news and other relevant industry information, making it faster and easier for attendees to schedule appointments, coordinate purchases and build relationships. The micro-site will feature live blogging from experts on the show floor, and will remain active after the show ends, so that manufacturers can remain in touch with exhibitors year round. A special reception hosted by PACK EXPO and SFA will also be held in The Baking and Snack Break lounge on Monday afternoon, September 26, 2011, to offer an additional opportunity for attendees to network with industry peers during the show.
“The Baking and Snack Break will give industry attendees an exclusive area to discuss their unique needs in packaging and processing with industry experts and peers,” says PMMI President & CEO Charles D. Yuska. “The new industry-specific area is ideal for attendees who are looking to find solutions at PACK EXPO quickly and efficiently. The endorsement by the SFA and the corporate sponsorship from Kliklok-Woodman shows great support from the industry.”