Nilpeter Says Buyers’ Demand for Quality Boosts Interest in Offset

Responding to a greater interest in rotary UV-offset, especially among high-end converters in the EU-countries, Nilpeter plans to boost spending on its UV-rotary offset press sales budget by 50 percent in the current trading year.

“Most interest has come from European converters, but that’s not surprising since their customers expect them to meet demanding quality standards, especially at the high end of the consumer market,” says Jakob Landberg, Nilpeter’s sales and marketing director. “Quality tends to be less of a market determinator in the USA, which depends largely on water-based flexo printing. However, several of the large label converters with global accounts are showing increased interest in UV-rotary offset. Most of this growth is influenced by the demands of the corporate buyers. As key influencers, they tend to be familiar with the process and its ability to deliver consistent print quality and colour reproduction. This is vital to support a brand’s image and give shelf-appeal to products in the healthcare, toiletries, cosmetics and some pharmaceutical sectors. Other important growth sectors include wine and spirits labelling.”