New KBA Press to Handle Packaging for Amway
KBA North America has announced that Amway, a global manufacturer of nutrition, beauty, and home products and one of the world's largest direct selling businesses, has added a new six-color, 41˝ KBA Rapida UV press at its headquarters in Ada, Michigan.
The new KBA press meets Amway's expectations by increasing the company’s packaging output for its family of brands and creating unconventional eye-catching designs for its popular products. It will support the company’s continued growth by printing all of its internal marketing materials including instruction materials, brochures, and pamphlets. The new press will replace three existing presses from a different manufacturer.
Prior to selecting the KBA press, Amway performed a thorough vetting process, researching other sheetfed press manufacturers.