Neenah Targets Beer, Wine and Spirits with New Label Offerings
Neenah Packaging has announced the expansion of its Estate Label and Bella Label lines with new colors and textures. The addition of the new items advances Neenah’s portfolio of premium labels designed to meet market demands for the rapidly growing packaging needs of the beer, wine and spirits industries.
“We’ve seen a strong demand in the market for a brighter white label, so we’ve added a 95 bright, option," said Ellen Bliske, senior brand manager, Neenah Packaging. "We’ve watched labels with solid black printing increase in popularity, so we’re offering an additional solution with a new black vellum label. Texture is in demand within the craft beverage market, so we’re introducing a new burlap finish. Every addition is a direct answer to what the market is seeking.”
New Colors
- Titanium white: a brilliant 95, available in Estate Label 60T Vellum, Laid and new Martele
- Black: the deep rich black brand owners love, available in Estate Label 60T Vellum
New Finishes
- Martele: a classic European texture, available in Estate Label 60T white and new titanium white
- Burlap: a home grown rustic texture perfect for craft beverages, available in Bella Label 55T white and natural
The new items can be found in Neenah Packaging’s new label swatchbook, which showcases the full portfolio of textures and colors, as well as Neenah’s digital pressure sensitive label offering.
