MTL Print Establishes North American Headquarters
ATLANTA—MTL Print announced its decision to establish a North American headquarters with a new executive organization for the region. The new headquarters and demonstration facility serving North America is located in Kennesaw, Ga., outside of Atlanta.
CEO Ran Emanuel says these actions indicate MTL Print’s high growth forecasts for the Americas. MTL Print is known for its wide format digital flatbed systems, already in use around the world and at sign and packaging sites in North America. At the same time, Emanuel said the company has decided to name the final version of its Meital 304D product the NURstar 304.
"Last month in the U.S., a two-day open house—including live demonstrations of the system—reached full capacity," says Emanuel. "This capped off a year of growing demand from shops across the continent."
According to Emanuel, the NURstar fulfills a growing North American need with its unique combination of advantages. "We've taken digital wide format to an advanced level, giving sign and packaging organizations the ability to create short or long run, very high quality jobs on a range of substrates, at speeds of up to 2,700 sq. ft. per hour, and at the lowest cost possible."
New North American Organization
Heading up the list of North American executives are industry sales veterans Pedro Marcano, Henry Maya, and Zohar Barabie. Marcano will serve as Regional Sales Manager, west coast; and Maya will support the organization in the same position, for the east coast. Barabie will serve as sales manager for packaging.
The company will disclose details of its July 26 and 27 Grand Opening of the new Americas office, featuring in-depth demonstration center sessions, in the coming days.
Digital Wide Format Pioneers
MTL was founded in 2007 by Kobi Markovitch and Moshe Nur, two pioneers of digital output technology. Nur, now Chairman of the Board, invented wideboard and blueboard—the first superwide format inkjet printers. Among other companies, he founded NUR Macroprinters, which was subsequently sold to HP.
Kobi Markovitch, CTO, served as CTO and VP of R&D at NUR Macroprinters. The 20-year industry veteran pioneered digital-on-demand and UV curing, and conceived of the Fresco, Tempo, and Expedio wide format digital systems.
NURstar 304 (formerly Meital 304D)
The NURstar is a robust and industrial-grade wide format digital flatbed that delivers high quality and high throughput for POP, display, packaging, and more—all at a low cost per square foot. With built-in variable dot size print technology, the 4-color NURstar 304 is said to achieve quality greater than 6-color systems, and with lower ink consumption. Its Interchangeable Table allows non-stop production; operators can load/unload while printing, thereby reducing wait-time between prints from a typical 50 seconds down to 12 seconds. In addition, the patent-pending Dynamic UV System eliminates gloss banding and reduces electricity consumption.
