Metallic packaging jumps off the shelf

Metallized papers and films add pizzazz and value to products.

PEOPLE ARE ATTRACTED to shiny objects. It's innate. And whether they know it or not, people carry their fascination of luster into the grocery store where they tend to opt for products in sparkling packages.

It's that gloss and glimmer catching the consumer's eye that makes metallized papers and films ever increasingly popular materials with brand owners and package printers.