MCC Verstraete Takes Home 4 IMDA Awards
The In-Mold Decorating Association (IMDA) announced the award winners in their 2022 competition recognizing the best in in-mold labeling (IML), in-mold decorating (IMD) and in-mold electronics (IME). MCC Verstraete was awarded four times in the following categories: ‘Best use of IML, Package or Container,’ ‘Best In-Mold Label,’ and ‘Sustainable Use of In-Mold Processes.’
Being awarded 4 times in a competition dedicated to outstanding performances within in mold labeling, truly is an acknowledgement for our team and the amazing IML projects we get to print for our customers. We’re proud the judges recognize our entries for their innovative and sustainable approach, as these pillars are what we focus on in our day-to-day operations. It’s an honor taking these awards home, they’ll get a nice spot in our US headquarters," says Mathieu Nieuwenhuyse, GM Americas at MCC Verstraete.
And the winners are…
Best Use of IML, Package or Container
Winner: Patàpain Salad Box
Brand Owner: Patàpain Molder: Carty
The salad box of Patàpain is a bowl that is reusable, freezable, microwaveable, and dishwasher-proof. The packaging and the Reverse IML label have a very high resistance, and the label is completely scratch resistant. Additionally, the packaging itself communicates all of these benefits, encouraging consumers to reuse the packaging.
Honorable Mention: Keter Decobox
Brand Owner: Curver Molder: Keter
To differentiate these products from the competition, Keter regularly comes up with new and refreshing designs. Responding to consumers trends and meeting the diverse needs of a wide-spread audience, Keter creates playful designs for kids and sophisticated artworks for adults. Since Keter often needs to respond to consumer trends at a fast pace, a decoration technique that is capable of quick design changeovers was a must-have.
Best In-Mold Label
Winner: De Dames van Akkerlust
Brand Owner: De Dames van Akkerlust Molder: Jokey Group
De Dames van Akkerlust is a new ice cream brand, which uses only 100% organic milk. The IML packaging is unique by the using of Interactive IML, where a digital watermark is integrated into the packaging. This intelligent feature adds value in the packaging journey — from tracking and authenticating products to boosting customer engagement to digitally sorting the package for recycling. The ice cream brand is made on a sustainable farm, so the packaging needed to be sustainable as well.
Sustainable Use of In-Mold Processes
Winner: Kekkilä
Brand Owner: Hasselfors Garden Molder: Dijkstra Plastics
Kekkilä wanted to market a series of 100% organic fertilizers for consumers, with an environmentally friendly bucket as the packaging vehicle. The challenge for MCC Verstraete was to perfectly match the colors of the PCR bucket, which is feasible with IML. In this application, square cappuccino-colored buckets are used in combination with an IML label in paper-look motif, with the bucket, lid and bracket made of 100% recycled material.
