Kodak Offers New Sustainability Information Kit
CHICAGO—At Graph Expo, Kodak’s Graphic Communications Group introduced “Begin Your Passage to Sustainability,” a kit featuring information and resources to assist printers in understanding how sustainability may impact their business. The kit provides printers with an overview of trends and best practices, as well as the business and operational implications of developing a sustainability program.
“Kodak’s Graphic Communications Group identified a need to condense the wealth of information about sustainability into relevant, usable content that spurs a dialogue with customers as they begin their passage to sustainability,” said Rick Mazur, vice president, commercial segment marketing, worldwide marketing, Kodak.
The kit includes a white paper that defines sustainability, and summarizes consumer and business behaviors impacting decisions on how print will be designed, manufactured and used. It also features articles on sustainability, a case study of a printer at the forefront of environmentally responsible practices, a glossary of terms, and a guide to industry and government resources. An overview of sustainability related products, programs and services from Kodak’s Graphic Communications Group is also included.