Kodak Helps Napa Valley Wineries Fight Wine Fraud
ROCHESTER, N.Y.—Eager to address the growing threat posed by producers of imitation wines, several of Napa Valley’s wineries have moved to employ a new anticounterfeiting technology from Kodak to protect their brands and customers. The KODAK Security Solution provides confidence and assurance to Colgin Cellars, HL Vineyards, Vineyard 29, and Staglin Family Vineyard by allowing easy authentication of their products.
According to industry experts, counterfeit wine could affect as much as 5 percent of wines sold in secondary markets. “Wine fraud is a rising problem that threatens to seriously damage the premium wine industry,” said Steve Powell, general manager and director, security solutions, Kodak’s Graphic Communications Group. “These industry leaders are taking proactive steps to address the problem now. Kodak’s proprietary anticounterfeiting technology gives users a covert, easy-to-implement, cost-effective, and long-lasting solution for defending their products and reputations.”
Ann Colgin, owner of Colgin Cellars, recognized the value that Kodak’s solution could deliver in protecting her premium vintages, which sell at auction for hundreds of dollars a bottle. “While Colgin Cellars has not experienced any problems with counterfeit wine, the issue has concerned me for some time. As a vintner and an auctioneer, I felt it was necessary to take a stand and ensure my customers a guarantee of authenticity,” said Colgin. “Kodak worked closely with me to quickly develop and implement a solution that met my demanding production schedule. Within 45 days, Kodak evaluated solution options, conducted a pilot test, delivered a proposal, and implemented a solution that protects Colgin Cellars products.”
The time is right for protecting premium wines, according to Shari Staglin of Staglin Family Vineyard. “Our wines are enjoyed by customers around the world. The recent recognition by the EEU of the Napa Valley name and brand makes it even more important we offer our customers the protection afforded by the KODAK solution to ensure the integrity of the Staglin Family Vineyard brand and label,” explained Staglin.