HP Graphic Arts Organization Brings Print 2.0 to Life

NEW YORK—HP has announced new graphic arts solutions and real-world, emerging digital printing applications designed to extend digital content creation and publishing platforms. The announcements reflect HP’s core Print 2.0 concepts, exhibiting digital printing’s ability to bring the world to life by elevating the power of printing. The new HP Graphic Arts offerings include:
• The HP Smart Labels and Packaging Solution, which leverages market-leading HP Indigo industrial press technology and HP IT systems in a comprehensive, cost-effective application designed to help customers meet pharmaceutical ePedigree serialization requirements.
• Two HP large-format printing (LFP) solutions – the new HP Designjet T1100 MFP and HP Scitex X2 technology – that offer higher functionality, productivity and quality to technical demanding professionals and print service providers (PSPs).
• Emerging, fast-growth books-on-demand, transpromotional and professional photo applications for digital color printing on HP Indigo presses.“HP is uniquely positioned to help customers create their digital difference throughout the commercial and industrial graphic markets,” said Stephen Nigro, senior vice president, graphics and imaging business, HP. “Not only do we offer the broadest portfolio of digital solutions, but HP is the only company with the IT infrastructure, R&D expertise and partnerships needed to help customers capture business success.”