Heidelberg's Prinect Media Manager Collects InterTech Award

Printing Industries of America honored the multi-channel publishing solution of Heidelberger Druckmaschinen (Heidelberg) with one of this year’s internationally renowned InterTech Technology Awards. In doing so, the association is recognizing a product that goes far beyond the confines of traditional printing. The Prinect Media Manager enables media service providers to move into the growth segment of multi-channel publishing. They can expand their business model profitably and unlock new customer segments by processing order content centrally in a media-neutral format and publishing it via all available online and offline channels. The judges were particularly impressed by the system’s ability to be integrated in an end-to-end workflow, its modular design geared to specific users, and the resulting process-efficiency.

“As the printing industry continues to evolve, technologies like these are critical to the successful transition from one business model to another,” said Dr. Mark Bohan, vice president of technology and research at Printing Industries of America. “Our panel admired the proactive manner in which resources and content were managed, with updates being pushed out without any further user action.”

Source: Heidelberg.