Dscoop6 Sets Attendance Record, Launches New Initiative
CHICAGO, Ill.—More than 2,000 digital print professionals attended Dscoop6 that ran Feb. 17-19 at the Gaylord Palms Hotel and Convention Center in Orlando, Fla. And, in addition to the more than 120 educational sessions throughout the three-day event, the organization also launched the Fast Forward Power Pack in conjunction with HP. The Power Pack, an optional extension to Dscoop membership, includes a Business Development Program that positions print service providers as strategic marketing partners to their clients. The program includes a six-month training course that helps companies train their employees and customers on the power of multi-channel marketing, customized marketing collateral, a case study and a press release to build their business. The Power Pack is available through Feb. 28, 2011, at the discounted price of $995.
“Dscoop is an educational forum first and foremost—with well over 200 speakers, Dscoop6 offers education like no other event,” said Mark Sarpa, Dscoop6 conference chairman and CEO of Progressive Solutions. “While the trade show competes with the best of any industry event, members come for the education and networking opportunities. This type of worldwide networking is helping numerous members expand and grow their business.”
"Dscoop6 was a fantastic event that blew all of our expectations out of the water,” said Larry Vaughn, Dscoop chairman and president of Ideal Printers. “We have gotten bigger and better every year, but the connection between the members is what keeps bringing them back. Even with our greater numbers, the intimacy displayed at this event is on par with our previous conferences. This type of enthusiasm and camaraderie exists nowhere else in the industry, and Dscoop strives to continually push the boundaries to give more to our members.”
Dscoop6 contained many highlights: management consultant Stan Slap's humorous keynote speech about branding and the power of being a good manager to inspire loyalty in your employees. He said that if your product or service doesn’t inspire loyalty on the inside with your employees, it won’t work on the outside with your customers. Also, the Dscoop Board of Directors presented the 2011 Jack Glacken Award for outstanding contributions to the Dscoop community to Eric Hawkinson, Dscoop executive director, and Leta Wood, HP customer forums manager and Dscoop liaison. Both were cited as key to the successful growth of the organization.