drupa 2008 To Feature “drupacube” For Print Buyers

For the first time, drupa 2008, print media trade fair, will offer a special event for print buyers: the drupacube. Just as in the other 19 exhibition halls, the spotlight at drupacube will also be on printed products, with one key difference: at drupacube, the focus will be on marketing-driven applications for printed products; the technology that makes this possible will play a secondary role. This gives marketing and publishing directors, production managers, account executives and creative directors the possibility to get a compact overview of the potential of printing in the marketing mix. “With this tool, we intend to attract print buyers to drupa in greater numbers. Undoubtedly, many of the exhibitors also have products catering to this target group. But at a technology trade fair such as drupa, this type of information is often in danger of being overshadowed,” explained Manuel Mataré, drupa project director. “The drupacube acts as a portal for print buyers by providing concise infotainment on everything concerning print communications and directs them to the exhibitors’ stands.”