drupa 2008 – Keys for success in going digital

Going digital should be seen as an opportunity rather than an obligation
By Agustín Torres

Small print runs, personalization, speed... We’ve all heard about the numerous advantages that digital graphics technology offers for small-format printing. The aim of this article is not to tell you what you already know about digital printing, but to outline the present state of affairs with the technology and the market, along with currents trends and the potential success factors, so that you can make up your own mind. But I must emphasize that the final decision to go digital is up to each individual printer, since nobody can tell us what the best machine is or the best way to work. The printer is in the best position to take that decision—and remember the old saying: if it ain’t broke, don’t fix it.