DESIGN INNOVATION
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Needham also commented on the pressure-sensitive material. "The assembly of this product was made easier as we are now able to use automatic equipment to apply the label to the decanter," he says. "This allows us flexibility with custom graphics and improves our turnaround time. We have been able to˛realize a 200 to 300 percent cost savings by using this pressure-sensitive mirror-quality material provided by Dow."
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