Design Innovation November 2010
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Reckitt Benckiser worked with Süd-Chemie Performance Packaging to adopt its tube and desiccant stopper package design. Although Süd-Chemie can provide tubes already printed, the tubes are also conducive to labeling. Strepsils Handy Tubes are labeled with the product's standard brand imagery, as well as all necessary regulatory text as required by each market.
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