Converting Products in Demand for CPP
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When the buyer demographics are analyzed in conjunction with the portal activity, the results are critical in targeting growth areas for the event. BDMetrics (the organization managing the online portal for CPP-PACK-PROCESS Expos) “scores” the exhibitor representation versus the attendee interest to determine where exhibitor supply must be increased to meet attendee interest demand, and vice-versa. The top areas for demand were in paper/board, carton equipment/supplies, inks, and applicators (coating, laminating).
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- Places:
- Las Vegas
- PARAMUS, N.J.
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