InterACT! Conference Announces Keynote Speaker

WEYMOUTH, Mass. & PHILADELPHIA—InfoTrends and North American Publishing Company (NAPCO) announced Loren Grossman, chief strategy officer at RAPP as the keynote speaker for the InterACT! Conference scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O’Hare in Rosemont, IL.

Grossman will present “The New Marketing” on Tuesday, August 10. In his address, Grossman will provide a big picture perspective on the convergence of brand and direct, and what that means to creative, media, the enterprise, and the supply chain with respect to marketing.