Big Box Vodka’s Revolutionary Packaging
With its latest distilled spirit offering, Big Box Vodka, the Aristocrat Group set out to create a new market segment by delivering an ultra-premium vodka in revolutionary packaging more versatile than anything else on the market today.
“This is not simply vodka in a cardboard box,” said ASCC CEO Robert Federowicz. “This is a handcrafted distilled spirit that arrives in a package that is more convenient and sophisticated than any bottle.”
The vodka is made in the United States using Idaho Winter Wheat and pure Rocky Mountain water in a four-column distillation process. Each box contains 1.75 liters—more than double the amount inside traditional 750 ml bottles, without taking up more space. The groundbreaking packing is composed of microflute cardboard, which provides superior durability and insulation. Every box contains a spouted, inner beverage bladder that can be removed for faster cooling times. The box is constructed of waxed cardboard, allowing consumers to pour ice directly on top of the beverage bladder, eliminating the need for ice buckets or coolers.
“This product was truly designed to go anywhere, from a public beach to a private yacht,” Federowicz said.
Big Box Vodka will be debuted simultaneously this summer at retail outlets in California, Nevada, Florida, Louisiana and Texas, markets accounting for more than 90 million people—nearly 30 percent of the total U.S. populace.