Asahi Photoproducts Reorganizes North American Sales Network
ATLANTA, Ga.—Asahi Kasei E-materials Corp. (Asahi), a supplier of photopolymer printing plates to the flexographic printing industry, announced that it is reorganizing its photoproducts sales network in North America. Going forward, Asahi will discontinue its direct sales efforts, and will rely on its reseller network for all sales and technical support activities. In doing so, Asahi is in the process of closing the Atlanta office of Asahi Kasei America Inc. (AKA).
Strength of Japanese yen, slow N.A. recovery
In the view of the strength of the Japanese yen compared to the U.S. and Canadian dollars, and the slow recovery of the North American economies, Asahi decided to provide technical and sales support through its strong network of distribution partners.
While Asahi had overseen its North American sales efforts from the Atlanta office of AKA since 2008, the company has provided its products and service through the North American distribution network it has used since 2000. These reseller partners include Correct-Touch Graphic Arts Inc., RBCOR, LLC., All Printing Resources, Inc., and Heidelberg Canada Graphic Equipment Limited.
The office in Atlanta will conduct business until existing accounts are transitioned to the reseller network. Any questions can be directed to Joe Bauer, Vice President of Sales and Marketing at the Photoproducts Division at 404-344-1223, ext. 101, or via email at firstname.lastname@example.org