Anticipating a Big Show: ICE USA 2015 Exhibitors Increasing Their Booth Size
BURLINGTON, MA—September 30, 2014—Although the 2015 ICE USA exhibition coming up February 10-12 in Orlando, FL is still a few months away, many exhibitors have already reserved additional booth space.
According to Bob Chiricosta, ICE USA show director, nearly 10 percent of exhibitors have already reserved larger booth space and several additional companies are expected to join suit over the next few months. Chiricosta added that several of these exhibiting companies doubled their booth space from the 2013 show, led by Maxcess, which increased its presence at North America’s leading exhibition to 1,200 square feet. Others have increased the size of their booths by 50 percent or more.
“Many of the companies are increasing their presence at ICE USA 2015 so they can bring running equipment to the show,” Chiricosta explains. “Other companies are increasing their booth space because they know ICE USA is the premier converting event in North America that attracts the decision-makers they want to reach.”
Companies at least doubling the footprint of their exhibition space include Azco Corp., Innovative Machine Corporation, International Machinery Company, Laem Systems SRL, Overbridge Technology, Radiant Energy Systems, Beijing Zodnogoc Automatic Technology and Teknikor.
Show, Don’t Tell
Bob Pasquale, president of New Era Converting Machinery and ICE USA’s largest exhibitor, underscored the importance of seeing running equipment at the show. “We think for a show like this it’s important to have a lot of machinery on the floor so that customers can see what we do and how our machines run.”
These sentiments were echoed by Russell Price, president of International Machinery, who doubled the company’s booth space in hopes of bringing an SRC Inspection Winding machine to the show. “We also decided to increase our presence at ICE USA to help accommodate potential customers in our booth. It was very crowded in our booth at the last show,” he said.
ICE USA 2013 attracted more than 350 exhibitors and several thousand converting professionals from 44 countries to the biennial event. For information on exhibiting or attending ICE USA 2015 visit http://www.ice-x-usa.com/.