Allegra Network Joins The Print Council to Promote Printing
GREENWICH, Conn.—Allegra Network, one of the largest print and graphic communications franchises in the world, has become the newest member of The Print Council, a business development initiative dedicated to promoting the greater use of printing and print media. As part of The Print Council, Allegra Network will be assisting the more than 50 current members in promoting activities that support print.
"We joined The Print Council because we feel it's important for franchises such as ours to support the industry in every way we can," said Allegra Network's Carl Gerhardt, president & COO. "Print plays an important role in the national economy and it is important to help build better awareness of print's power when it comes to the success of all companies."
The Print Council is a business development alliance formed by leaders in the graphic arts industry whose goal is to influence and promote the greater use of print media. Through education, awareness, market development and advocacy, The Print Council, including the newly-formed PR Alliance, seeks to develop, maintain and increase the market for printed goods.
"We are pleased to have the Allegra Network join our prestigious group of over 50 companies who have agreed to promote the printing industry," said Martin Maloney, executive director, The Print Council. "The Print Council, since its inception, has continued to grow impressively. The printing industry will benefit from the group's projects to help raise the awareness of print."