Admiral Packaging Values Its Lean Approach And Customer Focus

By Noel Ward

The Importance of Lamination

About 150 customers rely on Admiral for packaging materials and for a full range of flexible packaging from basic polyethylene bags to standup pouches. Jobs range from less than 10,000 linear feet to more than one million. As flexible packaging has become more complex, laminating has become a key part of the manufacturing process.

“Being able to laminate two films together opened up the world,” notes Admiral Packaging President Harley Frank. “About 70 percent of our products are laminated. We use a lot of metallized films and barrier films. A lot of foods need a high-moisture barrier and a layer of metallized polypropylene in the middle because of a four to six month product shelf life. Without lamination you’d never be able to do that efficiently.”

"People buying packaging want to deal with someone who understands packaging," says Harley Frank. This seems only logical, but it is one of the driving philosophies at Admiral Packaging in Providence, Rhode Island. Frank, president of the family-owned flexible packaging company with a four-generation legacy, applies this thinking throughout the business, from sales, to the pressroom floor, to customer service.

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