ACTEGA Coatings & Sealants Launches New Online Presence
ACTEGA Coatings & Sealants has introduced a new online presence. Consisting of 11 operative companies, this division of specialty chemicals group ALTANA shows a clear orientation towards customers and market segments. The focus is a customized approach of website visitors.
However, it's not just a clear value proposition that is part of ACTEGA’s Internet presence.
"With this new approach, we want to strengthen our collaboration within ACTEGA,“ explains Dr. Roland Peter, division president from Wesel, Germany. "By means of global knowledge and technology exchange, we will be able to react even faster to market requirements. Product solution expertise, innovations and services will be further developed in the interest of our clients.”
In addition to a fresh design, the new page offers structured information on seven defined market segments, including:
- Paper-based Packaging
- Flexible Packaging
- Rigid Packaging
- Closures
- Labels
- Publication & Commercial
- Specialty Consumer Goods
The eighth segment is dedicated to digital printing. With this new structure, customers can easily navigate through the website. Orientation is simple and relevant contents can be found in a fast and uncomplicated way.
The comprehensive product and contact search is a new tool. It directly leads to the extensive ACTEGA product portfolio. Whether you are looking for a specific application, product type or brand – a list with all suitable products is just a few clicks away. By means of intelligent selection criteria, the overall list can be reduced to the essential results. Each product is linked with a contact form. Thus, customer requests are automatically forwarded to the responsible ACTEGA company. Additional information such as technical datasheets or brochures are also available for download.
“We need to consequently follow this new approach in order to be successful in the long-term,” says Timo Kondziela, head of marketing at ACTEGA Terra. “Markets do not only profit from high-value products and a distinctive service culture. Rather we want to be a valued partner for our customers.”
