10 Tips for Getting the Most Out of Package Printing

Package design is increasingly being driven by customer needs—indeed, consumers and brand managers alike are demanding packaging that is more customized, personalized, specialized, or “promotionalized” than ever before. Package designers also are altering packaging to enhance perceived product quality or desired marketplace positioning. These market trends are leading to shorter production runs; they also require package printers to adapt processes quickly and inexpensively. Below are 20 tips from Heidelberg on how to get the most from your package printing in the current industry environment.