Coca-Cola says biodegradable packaging 'not a viable option'

Coca-Cola said earlier this month that biodegradable packaging is “simply not a viable option” but a new report suggests that other smaller drinks companies are beginning to take an interest. In its 2009/2010 sustainability report, Coca-Cola gave a hostile assessment of biodegradable drinks packaging. It said: “A one-use bottle is simply not a viable option for our business.” The soft drinks giant explained: “While biodegradable packaging can be a sound choice for products that are not commercially recyclable, the process of capturing the embodied energy and raw materials in beverage bottles for reuse through recycling is, in our view,