In this edition of What's Trending Now, Alliance Insights analyst and package printing expert Cory Francer previews key findings from the research and consulting firm’s soon-to-be-released Digital Packaging Research Report. Now in its fourth year, the study surveys both package printers and brand owners to provide a comprehensive view of digital printing adoption across labels, folding cartons, flexible packaging, and corrugated formats. The report will be distributed at the Digital Packaging Summit, hosted by PRINTING United Alliance, Nov. 10-12 in Ponte Vedra Beach, Florida.

With 71% of surveyed printers using digital to some extent, the technology is clearly gaining ground, but not always in the ways you might expect. View the episode to learn how converters are balancing short runs, versioning, and production efficiency and learn where you can get the full report to uncover the trends, challenges, and strategic shifts shaping the future of digitally printed packaging.