PRINT 13 started out very nicely for me as my first official meeting was a breakfast meeting on Sunday morning with Benny Landa and three of my packaging colleagues, Danielle Jerschefske of Labels and Labeling Magazine, Pat Reynolds of Packaging World and Yolanda Simonsis of YTC Media. At the very relaxed event at a downtown Chicago hotel, Benny (as I now call him because we are “buds”) shared with us the updates on the packaging versions of the new nanographic digital press line that was introduced at drupa last year.
Coming out of drupa last year I had a pragmatic set of expectations set for the release of the Landa presses to the world. This kind of technology is not easy to bring from the lab to the production floor, my feeling is that drupa was about 12 months early, but that could not be adjusted. So the early print sample quality (and the problems I saw in what they were showing) and aggressive target for beta were just that, samples and targets. I expected the quality to rise and the beta to slip so the announcement over eggs and toast that beta for the first press would be Q4 or 2014 and impressive print samples did not surprise me. What did surprise me a bit was that the first press would be the S10FC with FC standing for Folding Carton. We in packaging are so used to getting commercial printings hand-me-downs, it was a breath of fresh air to hear we were FIRST on the docket. It makes sense in that the FC does not have to print on both sides (duplex) for most carton applications so getting one sided printing commercially acceptable is the first hurtle and one we in packaging can handle just fine. Another nice thing is that the S10 frame can handle a sheet size of about 41” by 29.5” or as they like to say “B1”; which is another pet peeve of mine, “drop the ‘Bs’ when you talk packaging”, lets see if it gets through this time…