Shawn Easter

With competition from alternate decorating methods on the rise, paper holds its own in the label market. THERE'S GOT TO be more certainties out there than death and taxes, life is just too short. In the context of package printing, one thing for certain is that converters are continually being asked to print and deliver labels with quicker and quicker turnarounds. Knowing this as a constant in the formula of faster = better, printers are in a never-ending search for materials, equipment, and processes that will enhance their capabilities. For materials, statistics show that it's not always what's new that is better, as

With energy costs soaring, CPCs may be looking for additional ways to attract consumers' diminished spending power. AS IF BUSINESS wasn't tough enough already, the drastic rise in oil prices over the last several months will test the fabric of people and companies throughout every stage of the supply chain. The pain will be felt everywhere, starting at the end of the supply chain—the consumer—who supports the flow of money throughout the long, complicated supply-chain trail. The typical consumer is going to have noticeably less hard cash left in his or her pocket after putting gas in the car and staying warm

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