Robert Meade

Color, glitz, and sparkle will be all around you in your stroll down the store aisle. By Tom Polischuk Editor-in-chief LOOK AROUND THE store shelves next time you drop by your local supermarket. Chances are, what catches your eye will be any number of products whose packaging literally sparkles on the shelves, or gives you a 3D view of the product's image, or changes its image as you look from different angles. Much of what you'll see comes from the use of holographic substrates. These materials can provide colorful, sparkling images with 3D and motion effects. Not quite as prevalent at this time,