Postcards

The e-commerce arena has proved favorable for package printing suppliers, but their routes to success may surprise you. by Susan Friedman, Editor Postcards back from the trenches of e-commerce imply that the same e-business plan won't ensure online profits for every package printing supplier, but several overriding concepts should hold true for any Web-based sales initiative. Here, several suppliers share the common threads their varied e-ventures have shown. The Explorers: Adhesives Research, a splicing tapes manufacturer; Avery Dennison's Fasson Roll North America Div., a label materials manufacturer; Copac, an offset and rotary letterpress package printer; and Wilson Manufacturing, a rotary die manufacturer Finding #1:

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