Patti Gettinger

Putting ink on paper to convey a message has become second nature, so it’s almost hard to believe there would be anything new to talk about. However, paperboard suppliers continue to innovate. Helped along, no doubt by the Wal-Mart Scorecard, printers of paperboard packaging face informing their customers about virgin paperboard grades as well as myriad recycling grades.

Holograms can do more than just attract consumers. They can also protect against counterfeiting, diversion, and product tampering. ACCORDING TO MARTY KELEM, sales and marketing manager, Spectratek Technologies, a consumer travels at seven miles per hour down store aisles, which only allows a product one-tenth of a second to make its impact. An impulse purchase occurs half of the time when a consumer visually notices the product, but that rate raises to 85 percent when the product is touched by the consumer. This is one of the main reasons for all of the product displays at the checkout aisles of retail stores.