Mike Maguire

EVEN THE MOST seasoned marketing guru has most likely been stopped in his or her tracks by the sight of some of the incredible lenticular print jobs out there on the shelves. "Oohs!" and "Aahs!" can be heard in an aisle that holds a product packaged in this eye-catching manner. But there's a lot a printer needs to know about lenticular products to achieve the right look within the right budget—and keeping the design simple is the best place to start. Keep it simple Let's start from the very beginning. Lenticular images are digital files that are printed onto a plastic material made up