Marketing Leonard Rudner

Though UV flexo threatens widespread letterpress longevity, suppliers and printers insist it will survive. by Jessica Millward, Associate Editor JUST HOW FAR along is the industry's migration from letterpress? And will UV flexo-fondness lead to the complete disappearance of the letterpress label? In an informal poll conducted on the pP Web site, while many respondents predicted letterpress would be phased out within ten years, a majority believed the process would always be in use. For Ko-Pack International customers, the primary letterpress investment has been additional equipment for capacity, notes Sales Director Gerry Nigg. He believes letterpress presses will benefit from incorporation of