Lynn G. Crutchfield

At first glance, pressure-sensitive labeling can appear cost-prohibitive, but many suppliers say to get a true picture, users should look at total applied costs. ACCORDING TO THE 2004 North American Label Survey (NALS) completed for TLMI, pressure-sensitive (PS) labels still remain the top choice for consumer products companies (CPCs), with nearly 53 percent using PS labeling technology for the markets they serve. With such a high consumption rate for the PS labels, it would seem that users would not need any sales pressure to purchase the labels. Not true. The whole story Converters need to step back and take a look at the