John Matthews

At retail, packaging must work hard to tempt shoppers and then convince them to buy in just a matter of seconds. So, what will brands need to do to attract and keep customers in the coming year? How will brands do more with less—reducing waste, using fewer natural resources and cutting down on transport distance—while effectively communicating the brand's promise? In a series of thought-provoking articles, design experts at leading strategic branding and design firm Landor Associates divulge opportunities for success in the packaging industry through sustainable and purposeful design as they believe 2011 will be the year of