Jennifer Dochstader

The pressure-sensitive label market continues to stretch itself in pursuit of increased market opportunities. Could it do more to extend its reach? On top of the lingering challenges of overcapacity and maturity in the narrow-web industry, the pressure-sensitive label market is having to weather a persistent price squeeze and steady inroads by alternative label and package structures. How are pressure-sensitive converters and suppliers staying strong in the face of these market forces? Statistics have long favored this label segment, and for good reason. "Pressure-sensitive has the widest application base of any label decorating method," says Jennifer Dochstader, managing director at Label and Packaging Communications