Jean Benoit

With a commitment to internationality and diplomacy, Jean Benoit has helped build a stronger, more unified die industry. by Jessica Millward Canada is a nation of distinct and defined identities. The French-speaking population living around Montreal possesses its own culture—one very different from that of English-speaking Canadians, generally associated with the city of Toronto. Jean Benoit, founder and owner of Dieco Steel Rule Die, had a wish—to bridge the gap between Canada's two cultures of diemaking/diecutting professionals. As a long-time member of the International Association of Diecutting and Diemaking (IADD), Benoit has been dedicated to the expansion of the Can/Am chapter, and its mission