Harvey Levenson

“The conference agenda addresses the myriad of issues and approaches to help participants understand and install sustainable procedures in difficult economic times,” said Harvey Levenson, head of Cal Poly's Graphic Communication Department. Because of the need to assist the graphic communication industry to ‘reinvent’ itself and grow in light of economic cutbacks, the conference will focus on ‘Being Lean, Green and Profitable in a Shrinking Economy.’

SAN LUIS OBISPO, Calif.—Cal Poly State University will host its second annual sustainability conference, The Business of Green Media, on Jan. 22, 2009 at the college’s Performing Arts Center. The conference will be hosted by the Graphic Communication Institute at Cal Poly and produced by SustainCommWorld. According to Harvey Levenson, head of Cal Poly’s Graphic Communication Department, “This is the year that printing press manufacturers, traditional and digital, have come to realize that sustainability is a selling point to existing and prospective customers. Customers want to know what their vendors are doing to support the environment and deliver sustainable solutions.” For information on

SAN LUIS OBISPO—Some of the leading printing and vendor companies in the graphic communication industry are lending their support to “The Business of Green Media,” a sustainability conference planned for Thursday, Jan. 24 at Cal Poly as part of the university’s annual International Print Week celebration. The conference sponsors include Anderson Lithograph/ ColorGraphics, Greener Printer, HP, Kodak, Mohawk Fine Papers, Océ, Quebecor World, RR Donnelley, SAPPI, and Xerox. Cal Poly’s College of Liberal Arts is also a sponsor. “Our conference sponsors stand out as companies with a particular interest in representing our industry’s sustainability efforts and in supporting the world’s efforts to curtail environmental

California Polytechnic (Cal Poly) State University’s Graphic Communication Department is no stranger to industry partnerships. The San Luis Obispo-based school has enjoyed equipment donations from Heidelberg and Kodak for decades. The department currently runs a four-color Speedmaster CD74 and uses two Kodak platesetters. And, Cal Poly does not take these donations and other forms of industry support lightly. Because of these types of partnerships, “[students] are immediately productive upon entering the industry and require less training than the average new person entering the industry,” said Harvey Levenson, department head of the Graphic Communication Department. “In fact we have encountered situations where our graduates enter

NEW YORK, N.Y. and SAN LUIS OBISPO, Calif.—In their first joint bi-coastal effort, the New York University School of Continuing and Professional Studies (NYU-SCPS) Master of Arts Program in Graphic Communications Management and Technology, and the Graphic Communication Institute at Cal Poly, San Luis Obispo, Calif. will host a day-long seminar on virtual proofing (VP) in New York City on Tuesday, April 17th. Starting at 8 a.m., the Virtual Proofing Seminar sessions will be held in the Public Assembly Room (Room 430) of NYU-SCPS’s Woolworth Building location at 15 Barclay Street in downtown Manhattan. The seminar sessions will feature comprehensive presentations on all aspects