Don Berger

With competition from alternate decorating methods on the rise, paper holds its own in the label market. THERE'S GOT TO be more certainties out there than death and taxes, life is just too short. In the context of package printing, one thing for certain is that converters are continually being asked to print and deliver labels with quicker and quicker turnarounds. Knowing this as a constant in the formula of faster = better, printers are in a never-ending search for materials, equipment, and processes that will enhance their capabilities. For materials, statistics show that it's not always what's new that is better, as

A converter needs to be armed with the right information to be able to make an educated decision when it comes to metallized papers and films. CONVERTERS HAVE AS tough a job choosing the right product as consumers do in a crowded supermarket. Converters have to go in, no-holds-barred, armed with all the information they can possibly find. With checkbooks in hand, and information abounding, printers can make the best possible choice for both themselves and their customers. packagePRINTING has gathered information from some of the top metallized paper and metallized film suppliers to compare and contrast the two substrates to help converters make