Dean Scarborough

PASADENA, Calif.—Avery Dennison reports an acceleration in item-level adoption in the apparel industry as companies seek more accurate and efficient solutions from supply chain to point of purchase.

Pressure-sensitive label price pressures and competition may be heating up, but so are lucrative opportunities in film constructions, variable information, and product branding. By David Kucsma The pressure-sensitive label industry is a complex market, comprised of a number of segments with unique growth drivers and growth rates. Suzanne Zaccone, president of Graphic Solutions and the Tag and Label Manufacturers Institute (TLMI), believes the growth in pressure-sensitive labeling is a reflection of the overall health of the economy, driven by new product development. Feedback from base material suppliers and converters indicates the pressure-sensitive label marketplace grew 5 percent to 7 percent in sales dollars in