DALiM's Ranasinha

PDF (portable document format) may be the greatest thing since sliced bread (or at least since PostScript), but it takes more than bread to make a sandwich that will satisfy a hungry customer. TODAY'S SHORTER PRINT runs depend on reliable, high-quality print output, delivered with minimal turnaround. The addition of JDF (job definition format) production language to PDF-based workflows increasingly is seen as a way to dramatically reduce print production time and costs while ensuring consistent, reliable output—even when last minute changes are required. In packaging applications, the benefits of JDF-enhanced or JDF-enabled workflows show up in better customer service; faster time to

Soft proofing technology can do the job, but its success depends largely on good discipline and the printer-client relationship. "SOFT" PROOFING GOES by several names—monitor, virtual, online—and comes in an array of "flavors." No matter what you call it, however, the ultimate goal is as straightforward as it is universal: shrink production cycles, eliminate rework, reduce costs, and move everything faster. Unlike traditional hardcopy proofing, in which handling and transmission of the physical proof increases both cycle time and the potential for error, soft proofing depends on workflows in which color-accurate proofs can be viewed on calibrated computer monitors under controlled lighting conditions.